Home | casual book S07 | casual book W07/08 | contact

click to enlarge


Fashion pays tribute to Giorgio Armani and his revolutionary '80s vision of men's wear. He was the first designer to pull his catwalk models straight out of the gym, and was responsible -with a little help from fashion photographer Bruce Webe- for baking them into the pretty beefcakes that have set the male aesthetic ever since. Think relaxed minimalism here, starting with Armani's preference for neutral non-colours. Beige, grey and greige in contrast with dark neutrals.
Then revisit all of the Emporio Armani hits from then, from the aviator leathers to the loose silhouette in soft velvets, mixed with baseball inspired retro sportswear.
A nostalgic schoolboy look spiced with some sex appeal should be the result.

Armani Exchange
Abercrombie & Fitch
Thom Browne