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Theme # 1: COCA-COLA COUNTRY
(Click image for a larger view.)
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COCA-COLA COUNTRY: IT'S THE REAL THING!
Nike sells the dream of an athletic lifestyle; no brand better than Coca-Cola can provide the dream of a good old and safe world. Because they were already there when live was still peaceful, cozy, warm and simple. Exactly: the world famous Happy Days! COCA-COLA COUNTRY stands for the real thing and authenticity. Familiar clothes with the strong emotional value of long forgotten scents. They look like our grandparent's garments from a far away past, but full of the modern surprises that the modern consumer expects. Country jacquards bring the inspiration for great 'trompe l'oeil' prints on jerseys. And the world famous 'Drink Coca-Cola' slogan is ready for a modern and ironic makeover in a Diesel (the popular fashion brand) kind of way, by changing them into Drive, Fly or Read Coca-Cola! Did we already mention that the most recent fashion catwalks showed a new, ultra clean and pretty Preppy look after seasons of Dirty Denims, distressed looks and stains? Let's bring back the good old Fifties! Note: With such a strong authentic 'feel good' appeal, Coca-Cola would excel in homewear related products such as pajamas an bathrobes! |
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